Illini Sports Blog

A look at Big Ten ticket revenue & rev sharing

The Big Ten is the most interesting conference to look at when it comes to ticket revenue. Why, you might ask? Because it is the only conference that still engages in revenue sharing when it comes to gate receipts...

Today, the Big Ten shares gate receipts from both football and men's basketball. For football, schools contribute 35% of the gate receipts for all home games against conference opponents. The minimum contribution per game is $300,000 and the maximum is $1 million, making the maximum for the season $4 million. The pool is divided equally between all schools.

One important thing to note is that the gate receipt total from which the 35% is taken does not include premiums paid for suites, club seats or the like. For example, if a school requires a minimum donation in order to qualify for season tickets or a suite, that donation amount is not included, only the face value on the tickets. Similarly, if the cost of a suite is $10,000, but the face value on the ticket is only $4,000, it is the latter amount that is used for revenue sharing purposes.

businessofcollegesports.com

Filed under: Illini Football
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