that is why they need to do better than kingfisher. it will just be a mascot first but they will move to make it the official name eventually and instead of changing it again they will try to make kingfisher work and it just cant
opportunity to have some fun with it and be a little self-aware. I mean the mockups are clean and nice enough. Completely unremarkable . Even that half baked otter idea is better than kingfisher.
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