You're probably right. In which case someone should teach them the fundamentals of economics. There will be a lot more engaged fans added by getting Illinois competitive than by having another routine good year by a longtime good team. Illini Nation will be gigantic if we can put a competitive product on the field year after year.If we are being transparent, we already know that is what they want. They have the biggest fan base, which will generate the biggest revenue. The NCAA has become a business and they are making business decisions sadly.