So I'm not Illinois88, but I think he was talking about IlliniMed's tone, which was needlessly combative, while also managing to bring nothing to the discussion.
This isn't a discussion based on facts, it's one based on opinion. Cool, you disagree with Illinois88. Show some evidence and contribute to the discussion. Simply saying "Wrong" with nothing to back it up makes you look foolish.
Many schools have multiple logos, both in athletics and between athletics and academics (as shown in bigtiny's post on the second page), without suffering from our identity issue. This indicates that rather than multiple logos being the issue, it might be something else.
Possibly a combination of factors contribute to our issue, like: our most recognizable logo no longer existing, our current primary logo being an incredibly boring letter that also happens to be the starting letter of multiple other states, and our athletics having been awful since the inception of our newest primary logo.
But hey, I'm also open to other arguments. IlliniMed, rather than calling somebody "wrong" and saying how "absolutely stupid" multiple logos are, show some schools with one singular logo for their school (and no secondary logo for either athletics or academics) that you believe bolsters your argument.