Conference realignment threatens all-powerful ESPN

In the new math of the college conference realignment, which began Thursday with Colorado moving from the Big 12 to the Pac-10, addition could mean subtraction for ESPN. The coverage and exposure of the expanded Big 10 Network and Fox, the regional sports network (RSN) for the Pac-10, would likely take large chunks of advertising revenue away from ESPN, the dominant figure in college sports for nearly three decades

forbes.com