Message to the Big Ten: Don't create the New Coke Conference

New Coke was introduced to the public on April 23, 1985. The public's reaction was swift and visceral: they wanted to torch the company's headquarters. Oh sure, they said that they liked New Coke in blind taste tests, yet all of those highly-paid consultants didn't factor in that there was a bond to the original flavor that went beyond the taste buds. New Coke bombed in stores, boycotts occurred across the country, all of the original formula Coke left on store shelves was being hoarded and politicians started squawking. Less than 3 months after New Coke's debut, Coke brought back the original formula under the name Coca-Coca Classic.

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