Big Ten Network alters landscape of college athletics

"It has unleashed value for us and given us options and opportunities we never had before," said Jim Delany, commissioner of the Big Ten and a driving force behind the network. "When President Obama comes to the University of Michigan, we can televise it. When there are flood relief efforts in Iowa, we can be part of that. It has not only extended, but has changed the shape of our brand."

nytimes.com