Big Ten Network re-brands, unveils new logo, URL, hints at mysterious new venture

"Fans, viewers, media and our colleagues have already naturally gravitated toward the BTN name in recent years. It makes sense to adopt it," Silverman said. "These changes are a logical step in our evolution, and give us an umbrella under which we can launch other businesses across digital platforms during our next phase of growth and development."

The first such new venture will be unveiled next month.

The new logo also is part of a complete redesign of the network's graphics, animation and music packages that viewers will see for the first time during the network's coverage of the Big Ten Football Media Days and Kickoff Luncheon in July. The new logo incorporates some of the design elements as the previous logo, particularly the star, and complements the Big Ten Conference's new logo.

bigtennetwork.com