Illini Sports Blog

Learfield Sports the official multimedia rights holder for Illinois

Illini AD Mike Thomas on WDWS Saturday Sportsline-

"Really it's an opportunity for us. We were one of the few schools in the country that did our multimedia in-house. When you outsource it -- as we are in this case -- you do lose a little bit of control, but your opportunity to increase your debt-revenue stream grows significantly."

"We anticipate in year one -- with revenues and dollars saved, because they absorb all of our costs -- we're going to be north of $2M dollars in increase..That should grow in the future."

Starts 53:00-
wdws.com

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