Illinois launches Soldier Field football game ads

Six weeks ahead of its second football game at Soldier Field, the University of Illinois is launching a wide-ranging promotional campaign to spur ticket sales that will include the debut of an online marketing strategy from California-based Live Nation Entertainment.

During the broadcast of this week's first Chicago Bears preseason football game, TV and radio ads will promote Illinois' "Chicago Homecoming" game against Washington on Sept. 14.

That effort will complement digital, print and online ads as well as out-of-home advertising that will include a large "Paint Chicago Orange" billboard at the Ogilvie Transportation Center.

chicagobusiness.com