I can't quite figure out the argument that the players are not worth what they are getting. The only reason for all the TV money and ticket revenue is the players. Football and basketball coaches at state universities typically are the highest paid state or university employees. According to public records, Underwood made $4.8 M this season...and was paid a $335,000 bonus for the 2023-24 season. By comparison, the president of the U of I system makes a little over $900,000.
In the NBA, NFL and MLB, many players make more than the head coach/manager. Players using the facilities to improve their game is no different than any student that use classrooms, labs or the library. Add free tuition plus room & board for basketball and football players and they still bring in more money than they make. There are a lot of things wrong with the NIL and portal system, including lack of binding agreements. I'm certainly in the minority, but I'm happy that the players are finally getting paid a fair amount for what they bring in.