Also, on the topic of whether or not we should expand seating, I had an interesting idea. OBVIOUSLY, a lot goes into how many fans a football program can draw, including its history of winning, how good it is currently, how close rival programs are, the student body/alumni population, etc. However, there is something to be said for the fact that you HAVE to rely on your "townie" population to fill a lot of those seats at the end of the day. So, I submit to you the following list of Big Ten schools that I consider to be in "similar college town environments" as Illinois. Are they all exactly the same?? No. For example, Ann Arbor is way closer to all of the Detroit MSA than Champaign is to anything that big. However, it is just an illustration.
Total MSA Population
Illinois: 242,453
Indiana: 162,553
Iowa: 182,711
Michigan: 373,875
Michigan State: 479,971
Nebraska: 350,626
Oregon: 382,396
Penn State: 159,805
Purdue: 229,701
And now those same schools' average attendance last season:
2024 Average Attendance
Illinois: 54,750
Indiana: 48,374
Iowa: 69,250
Michigan: 110,548
Michigan State: 65,307
Nebraska: 86,900
Oregon: 59,104
Penn State: 108,379
Purdue: 59,887
It's obvious that something like Penn State is a massive outlier here, but again just for fun/illustration purposes ... here is each of these schools' average attendance as a percentage of the total MSA population.
2024 Average Attendance / Total MSA Population (%)
Illinois: 22.6%
Indiana: 29.8%
Iowa: 37.9%
Michigan: 29.6%
Michigan State: 13.6%
Nebraska: 24.8%
Oregon: 15.5%
Penn State: 67.8%
Purdue: 26.1%
Looking at that list, I think especially reasonable comparisons for us long-term are Iowa, Purdue and Indiana (labeled "Comparable" below) ... roughly in that order. Here is what our average attendance would look like "recast" using the overall average for those schools (excluding PSU as an outlier) and with each of those schools' attendance ratios.
2024 Illinois Football Average Attendance Recast
Actual 2024: 54,750
Purdue Ratio: 63,207
Comparable Average Ratio: 70,505
Indiana Ratio: 72,154
Iowa Ratio: 91,890
TL;DR
The powers-that-be pretty much nailed it back in the day thinking that we should reasonably be filling at 70K-seat stadium, and the main trouble with us doing that is not anything structural or systemic ... it's that we have sucked. So, that is a very reasonable capacity goal within the next 10-15 years. These decision makers ALSO had every reason to believe that if Illinois football had taken off, we could have easily expanded to a stadium in the 80K range. I mean, put simply, if we drew attendance at the same "rate" as Iowa, we'd draw over 90K per game ... and we are actually EXTREMELY comparable to Iowa (and probably even enjoy MORE built-in advantages for a higher attendance!!) other than the fact that they have a few decades of being good under their belts, and we have a few decades of being terrible under ours. I also don't want to hear about "no pro sports in Iowa," because I have lived there and that is a BS excuse on our end. Central Illinois has rabidly supported Illini basketball for decades, and it would have done the same for a football program worth watching. Also, it's not like people in Iowa don't love pro sports! Everyone has time for both, lol.