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AD Josh Whitman contract extended through 2028
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<blockquote data-quote="altgeld88" data-source="post: 1767912" data-attributes="member: 2886"><p>Agreed. Wisconsin is the gold standard for me in this area. Their revenue sports were a hot mess in 1988 when Donna Shala took over as university president. Football had some success in the early '80s but cratered after Dave McLain died in early '86. Basketball was a mediocrity for decades previously. Shalala realized how important the success of those programs would be to the UW brand and hired a new AD (former Miller Brewing marketing exec, IIRC.) That hire was the man who brought in Barry Alvarez after the '89 season, and eventually Stu Jackson and then Dick Bennett as basketball coaches.</p><p></p><p>If you'd told me when I was a senior at Illinois in 1988 (and even in '90 as a grad student) that Wisconsin would win the BT and a Rose Bowl in 1993 and appear in the Final Four in 1997 I would have LMAO'ed.</p></blockquote><p></p>
[QUOTE="altgeld88, post: 1767912, member: 2886"] Agreed. Wisconsin is the gold standard for me in this area. Their revenue sports were a hot mess in 1988 when Donna Shala took over as university president. Football had some success in the early '80s but cratered after Dave McLain died in early '86. Basketball was a mediocrity for decades previously. Shalala realized how important the success of those programs would be to the UW brand and hired a new AD (former Miller Brewing marketing exec, IIRC.) That hire was the man who brought in Barry Alvarez after the '89 season, and eventually Stu Jackson and then Dick Bennett as basketball coaches. If you'd told me when I was a senior at Illinois in 1988 (and even in '90 as a grad student) that Wisconsin would win the BT and a Rose Bowl in 1993 and appear in the Final Four in 1997 I would have LMAO'ed. [/QUOTE]
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AD Josh Whitman contract extended through 2028
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