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Big Ten Media Rights / Conference Realignment
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<blockquote data-quote="Second and Chalmers" data-source="post: 1211192" data-attributes="member: 527609"><p>Right, assuming the other half is equal is a very bad assumption. Fox almost assuredly bought first pick of games.</p><p></p><p>My theory would be that Fox and ESPN were the only serious bidders, ESPN wasn't willing to go to Delany's price because of its cost cutting mandate, and Fox wasn't either because they don't have the platforms to exploit all that content. So therefore Delany is going to split the baby in half, sell Fox the piece they have the ability to market effectively, and cut ESPN a deal on the leftovers to keep that relationship going at a price they can swallow.</p><p></p><p>Just a guess, but that would make a lot of sense for all parties involved and would square with the information made available.</p></blockquote><p></p>
[QUOTE="Second and Chalmers, post: 1211192, member: 527609"] Right, assuming the other half is equal is a very bad assumption. Fox almost assuredly bought first pick of games. My theory would be that Fox and ESPN were the only serious bidders, ESPN wasn't willing to go to Delany's price because of its cost cutting mandate, and Fox wasn't either because they don't have the platforms to exploit all that content. So therefore Delany is going to split the baby in half, sell Fox the piece they have the ability to market effectively, and cut ESPN a deal on the leftovers to keep that relationship going at a price they can swallow. Just a guess, but that would make a lot of sense for all parties involved and would square with the information made available. [/QUOTE]
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