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Big Ten Media Rights / Conference Realignment
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<blockquote data-quote="Second and Chalmers" data-source="post: 1211492" data-attributes="member: 527609"><p>Anyone would pay more without the long-term risk.</p><p></p><p>10 years ago, the Big Ten would have had to accept less money to be able to jump back into the market in 6 years, now, they accept a 6-year commitment in order to get more money. Everyone knows the current decline in cable subscriptions is terminal, it's just a question of how long this model can continue.</p><p></p><p>Having been a believer in the cable bubble for years and years, I'm probably biased in thinking the end is going to come really rapidly. A 6-year deal might not be a bad bet for Fox at all, especially considering their incentive to gain brand parity with ESPN for whatever sports delivery model comes next. But regardless, this thing only ends one way and it ends reasonably soon, and the fact that seemingly every major sports cable TV contract out there has an end date somewhere in the mid-2020's probably gives you an indication of what the industry itself is predicting in terms of timing.</p></blockquote><p></p>
[QUOTE="Second and Chalmers, post: 1211492, member: 527609"] Anyone would pay more without the long-term risk. 10 years ago, the Big Ten would have had to accept less money to be able to jump back into the market in 6 years, now, they accept a 6-year commitment in order to get more money. Everyone knows the current decline in cable subscriptions is terminal, it's just a question of how long this model can continue. Having been a believer in the cable bubble for years and years, I'm probably biased in thinking the end is going to come really rapidly. A 6-year deal might not be a bad bet for Fox at all, especially considering their incentive to gain brand parity with ESPN for whatever sports delivery model comes next. But regardless, this thing only ends one way and it ends reasonably soon, and the fact that seemingly every major sports cable TV contract out there has an end date somewhere in the mid-2020's probably gives you an indication of what the industry itself is predicting in terms of timing. [/QUOTE]
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Big Ten Media Rights / Conference Realignment
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