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Big Ten Media Rights / Conference Realignment
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<blockquote data-quote="Greensboro" data-source="post: 1211497" data-attributes="member: 7536"><p>No, because it is not nearly as simple as that, there is also a risk that prices will continue to go up & you will have to pay more or lose the content later. So there are risks/rewards to both choices. It is about how ESPN/B1G perceive these risks that matters. </p><p></p><p>If everyone was sure the impending bust was going to hurt the content value, then prices would start going down, that hasn't really happened yet for a Power 5 conference. Maybe this shorter term is a sign of increased concern by at least one party or maybe not, still a lot of assumptions to make that call with any certainty, but one possible explanation is that ESPN is more adverse to the long term risk than the B1G.</p></blockquote><p></p>
[QUOTE="Greensboro, post: 1211497, member: 7536"] No, because it is not nearly as simple as that, there is also a risk that prices will continue to go up & you will have to pay more or lose the content later. So there are risks/rewards to both choices. It is about how ESPN/B1G perceive these risks that matters. If everyone was sure the impending bust was going to hurt the content value, then prices would start going down, that hasn't really happened yet for a Power 5 conference. Maybe this shorter term is a sign of increased concern by at least one party or maybe not, still a lot of assumptions to make that call with any certainty, but one possible explanation is that ESPN is more adverse to the long term risk than the B1G. [/QUOTE]
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