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Big Ten Media Rights / Conference Realignment
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<blockquote data-quote="Second and Chalmers" data-source="post: 1211505" data-attributes="member: 527609"><p>I agree with all of this. Millions of people want to watch Big Ten sports and there will be profits to be made from delivering that to them long after cable TV is this strange old thing we're telling our grandkids about watching.</p><p></p><p>But the money currently being wrung out of cable television by college conferences and NBA and MLB teams in local markets is not commensurate with the actual level of interest for those products. They have crafted a system which simulates a world in which 100% of TV viewers are active, regular sports viewers, and that system is coming to an end. The non-sports viewers are being given much cheaper options to access the things that they want to watch, and to no one's great surprise they are taking them in increasing numbers.</p><p></p><p>I am in no way predicting the death of Big Ten or college sports or anything like that. We will be able to watch Illini football and basketball on television for as long as we're alive. We're just going to have to pay a lot more to do so if the current revenue structure is to be sustained.</p></blockquote><p></p>
[QUOTE="Second and Chalmers, post: 1211505, member: 527609"] I agree with all of this. Millions of people want to watch Big Ten sports and there will be profits to be made from delivering that to them long after cable TV is this strange old thing we're telling our grandkids about watching. But the money currently being wrung out of cable television by college conferences and NBA and MLB teams in local markets is not commensurate with the actual level of interest for those products. They have crafted a system which simulates a world in which 100% of TV viewers are active, regular sports viewers, and that system is coming to an end. The non-sports viewers are being given much cheaper options to access the things that they want to watch, and to no one's great surprise they are taking them in increasing numbers. I am in no way predicting the death of Big Ten or college sports or anything like that. We will be able to watch Illini football and basketball on television for as long as we're alive. We're just going to have to pay a lot more to do so if the current revenue structure is to be sustained. [/QUOTE]
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Big Ten Media Rights / Conference Realignment
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