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Big Ten Media Rights / Conference Realignment
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<blockquote data-quote="Second and Chalmers" data-source="post: 1212437" data-attributes="member: 527609"><p>Maryland was not exactly secretive about the fact that they would have preferred to remain in the ACC all else being equal, but due to financial troubles, the Big Ten's was an offer they couldn't refuse.</p><p></p><p>Anyway, this is one of my early-onset "becoming a whiny old crank" issues. The further we go down this track, the more the Big Ten becomes a meaningless holding company for media assets. I think that's something to mourn, but I also firmly believe that that is sacrificing one of the Big Ten's core competitive advantages in the marketplace. The Big Ten is a brand that means something. Brand dilution can bring short-term growth and gain, but that is at the cost of long-term erosion.</p><p></p><p>That of course assumes that "conferences" as we understand them in college sports are a permanent feature of the system, an assumption which very well might not be true.</p></blockquote><p></p>
[QUOTE="Second and Chalmers, post: 1212437, member: 527609"] Maryland was not exactly secretive about the fact that they would have preferred to remain in the ACC all else being equal, but due to financial troubles, the Big Ten's was an offer they couldn't refuse. Anyway, this is one of my early-onset "becoming a whiny old crank" issues. The further we go down this track, the more the Big Ten becomes a meaningless holding company for media assets. I think that's something to mourn, but I also firmly believe that that is sacrificing one of the Big Ten's core competitive advantages in the marketplace. The Big Ten is a brand that means something. Brand dilution can bring short-term growth and gain, but that is at the cost of long-term erosion. That of course assumes that "conferences" as we understand them in college sports are a permanent feature of the system, an assumption which very well might not be true. [/QUOTE]
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Big Ten Media Rights / Conference Realignment
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