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<blockquote data-quote="sbillini" data-source="post: 1392314" data-attributes="member: 10496"><p>I'm generally a free market guy (which makes sense given I work in the capital markets), so I've been a bit torn about this for a long time. But, I think before trying to form an opinion on how college sports should be structured, it's important to decide what principles one would want college sports to adhere to. Mine are below - some would consider this "purist", and I"m ok with that, but, ultimately, when you have intersections between non-capitalistic concepts (i.e. your college education) and capitalistic ones (the proftability of college sports), there's many ways to look at it depending on how your align your principles, and none of them are necessarily wrong. </p><p></p><p>1. I watch college sports to connect with my college. I don't really care who the players are, or who their names are. I care that they represent my university and all that it stands for. </p><p>2. Any monetary gains made through college sports should be fed back into the university (in some way shape or form), particularly in improving academics. </p><p>3. Players for college teams should do so only in cases where 1) they have a genuine desire to use the resources/opportunities at the university to improve their lives and 2) have a genuine goal of getting a degree. After all, those are the primary reasons why the school exists in the first place. </p><p></p><p>With those, my thoughts on how I would structure college sports:</p><p></p><p>1. I think it's under-appreciated how much the school's brand matters. Ultimately, I watch ILLINOIS sports. The brand of the school is really the only thing that matters to me. If you took all of Illinois' football team and transferred them to any other school (or made them a minor league team), i wouldn't watch them any more. In a free market system, that means the school is the entity where the value lies, less so the players. So I question the argument that the players add all the value and, thus, should be paid meaningfully more than they already are (through scholarships). IMO, they add relatively little.</p><p></p><p>2. Outsize revenue gained from college sports (i.e. power 5 football/bball) should be fed back to the university in some form. It's been well documented that this doesn't really happen currently. Instead it stays within the DIA where it eventually ends up subsidizing other sports (I'm fine with that), and ultimately, paying for coaches/AD's. Related to point 1, I think that's misplaced value. There are examples in other parts of universities where this happens (e.g. top tier MBA programs are profit generators for universities and feed $ into endowments instead of withdrawing from them). </p><p></p><p>3. Players should be able to go pro whenever they want. While at school, they should be able to profit off their likeness, but should be through a revenue-sharing agreement at the school (since the school is where the majority of the value lies). But the university shouldn't be paying the kids directly. </p><p></p><p>Just my take. Probably plenty who disagree - but hey - internet board armchair quarterbacking disagreements are fun! <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /><img src="/inc/illinois.gif" class="smilie" loading="lazy" alt=":illinois:" title="Illinois :illinois:" data-shortname=":illinois:" /></p></blockquote><p></p>
[QUOTE="sbillini, post: 1392314, member: 10496"] I'm generally a free market guy (which makes sense given I work in the capital markets), so I've been a bit torn about this for a long time. But, I think before trying to form an opinion on how college sports should be structured, it's important to decide what principles one would want college sports to adhere to. Mine are below - some would consider this "purist", and I"m ok with that, but, ultimately, when you have intersections between non-capitalistic concepts (i.e. your college education) and capitalistic ones (the proftability of college sports), there's many ways to look at it depending on how your align your principles, and none of them are necessarily wrong. 1. I watch college sports to connect with my college. I don't really care who the players are, or who their names are. I care that they represent my university and all that it stands for. 2. Any monetary gains made through college sports should be fed back into the university (in some way shape or form), particularly in improving academics. 3. Players for college teams should do so only in cases where 1) they have a genuine desire to use the resources/opportunities at the university to improve their lives and 2) have a genuine goal of getting a degree. After all, those are the primary reasons why the school exists in the first place. With those, my thoughts on how I would structure college sports: 1. I think it's under-appreciated how much the school's brand matters. Ultimately, I watch ILLINOIS sports. The brand of the school is really the only thing that matters to me. If you took all of Illinois' football team and transferred them to any other school (or made them a minor league team), i wouldn't watch them any more. In a free market system, that means the school is the entity where the value lies, less so the players. So I question the argument that the players add all the value and, thus, should be paid meaningfully more than they already are (through scholarships). IMO, they add relatively little. 2. Outsize revenue gained from college sports (i.e. power 5 football/bball) should be fed back to the university in some form. It's been well documented that this doesn't really happen currently. Instead it stays within the DIA where it eventually ends up subsidizing other sports (I'm fine with that), and ultimately, paying for coaches/AD's. Related to point 1, I think that's misplaced value. There are examples in other parts of universities where this happens (e.g. top tier MBA programs are profit generators for universities and feed $ into endowments instead of withdrawing from them). 3. Players should be able to go pro whenever they want. While at school, they should be able to profit off their likeness, but should be through a revenue-sharing agreement at the school (since the school is where the majority of the value lies). But the university shouldn't be paying the kids directly. Just my take. Probably plenty who disagree - but hey - internet board armchair quarterbacking disagreements are fun! :):illinois: [/QUOTE]
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