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<blockquote data-quote="illinistephen" data-source="post: 2011366" data-attributes="member: 749144"><p>My broader point is that the leagues can do all of this. The NFL could hire Jim Nantz, Tony Romo, and everyone else needed directly. Just like the NFL could sell Super Bowl advertisements instead of CBS selling them. Think of it this way, if a super bowl add is $7 million, and there are 50 minutes or 100 adds, that is $700 million that goes to CBS and not to the NFL except in a round about way. CBS plans to profit from this endeavor, so I just hypothesize that if the NFL did all of this themselves whatever profit CBS anticipated off of the NFL, that money could go to NFL owners instead of CBS executives and shareholders.</p><p></p><p>Plus a large part of what the networks are buying is the rights to show highlights and video of the games. Without these rights someone like ESPN has nothing. In fact a large part why the Monday Night Football package was so expensive is because ESPN badly needs permission to show highlights during their daytime programming.</p></blockquote><p></p>
[QUOTE="illinistephen, post: 2011366, member: 749144"] My broader point is that the leagues can do all of this. The NFL could hire Jim Nantz, Tony Romo, and everyone else needed directly. Just like the NFL could sell Super Bowl advertisements instead of CBS selling them. Think of it this way, if a super bowl add is $7 million, and there are 50 minutes or 100 adds, that is $700 million that goes to CBS and not to the NFL except in a round about way. CBS plans to profit from this endeavor, so I just hypothesize that if the NFL did all of this themselves whatever profit CBS anticipated off of the NFL, that money could go to NFL owners instead of CBS executives and shareholders. Plus a large part of what the networks are buying is the rights to show highlights and video of the games. Without these rights someone like ESPN has nothing. In fact a large part why the Monday Night Football package was so expensive is because ESPN badly needs permission to show highlights during their daytime programming. [/QUOTE]
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