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<blockquote data-quote="ChiefGritty" data-source="post: 2011369" data-attributes="member: 746137"><p>They can. But they can also sell to a party that has expertise in production and global distribution and the ability to put the league alongside other premium content people are looking for. And which can also relieve the leagues from having to be in the TV ad sales business, the quasi-journalism business, etc. There are risks there.</p><p></p><p>I don't think Netflix is a likely partner, but just to use them as an example, if the NFL sells its rights to Netflix, they know the app is going to work and deliver the games in good and reliable streaming quality to customers all over the world. Do they know that about an app they in-house? They'd have to hire somebody and hope.</p><p></p><p>A big fat stable check and not having to worry about that stuff has a certain appeal, even if it means you're giving some of the juice to a third party.</p><p></p><p>MLB seems pretty gung-ho about going their own way though, and they were an early tech innovator with MLB.tv, we'll see.</p></blockquote><p></p>
[QUOTE="ChiefGritty, post: 2011369, member: 746137"] They can. But they can also sell to a party that has expertise in production and global distribution and the ability to put the league alongside other premium content people are looking for. And which can also relieve the leagues from having to be in the TV ad sales business, the quasi-journalism business, etc. There are risks there. I don't think Netflix is a likely partner, but just to use them as an example, if the NFL sells its rights to Netflix, they know the app is going to work and deliver the games in good and reliable streaming quality to customers all over the world. Do they know that about an app they in-house? They'd have to hire somebody and hope. A big fat stable check and not having to worry about that stuff has a certain appeal, even if it means you're giving some of the juice to a third party. MLB seems pretty gung-ho about going their own way though, and they were an early tech innovator with MLB.tv, we'll see. [/QUOTE]
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