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Nike and Illinois agree to 10-year extension through 2025-2026
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<blockquote data-quote="Second and Chalmers" data-source="post: 1215842" data-attributes="member: 527609"><p>It's interesting that these deals haven't really exploded until apparently now.</p><p></p><p>In European Soccer, apparel deals have been a huge part of clubs budgets for awhile now and the massive inequality between those deals is a big driver of the competitive inequality on the field. That's a sport in which labor is compensated for their contributions in a free market, something unknown to the United States, let alone the NCAA, so it's a little different, but something to consider nonetheless.</p></blockquote><p></p>
[QUOTE="Second and Chalmers, post: 1215842, member: 527609"] It's interesting that these deals haven't really exploded until apparently now. In European Soccer, apparel deals have been a huge part of clubs budgets for awhile now and the massive inequality between those deals is a big driver of the competitive inequality on the field. That's a sport in which labor is compensated for their contributions in a free market, something unknown to the United States, let alone the NCAA, so it's a little different, but something to consider nonetheless. [/QUOTE]
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Nike and Illinois agree to 10-year extension through 2025-2026
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