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<blockquote data-quote="grue2" data-source="post: 1676168" data-attributes="member: 747155"><p>I'm quite skeptical of these numbers. First, this is claiming 6.5 cents/view. Most ads pay a fraction of a cent per view. There are major exceptions such as ads for cars or insurance when someone is already known to be actively looking for them. I can't think of any case that applies to following an NCAA athlete. Second, 308 posts a year is almost one sponsored post a day. Unless there is a whole lot of additional content that is a great recipe for losing followers.</p><p></p><p>A weekly sponsored post to 5k followers at 1 cent/view (very high) is $2600/yr. Using a more realistic price of .25 cents/view, it earns less than 1k/year.</p><p></p><p>I see that someone else put forth an estimate of $1/follower per year. That would be roughly a sponsored ad per day. A strong influencer, with a higher conversion rate, could get by with substantially fewer posts.</p></blockquote><p></p>
[QUOTE="grue2, post: 1676168, member: 747155"] I'm quite skeptical of these numbers. First, this is claiming 6.5 cents/view. Most ads pay a fraction of a cent per view. There are major exceptions such as ads for cars or insurance when someone is already known to be actively looking for them. I can't think of any case that applies to following an NCAA athlete. Second, 308 posts a year is almost one sponsored post a day. Unless there is a whole lot of additional content that is a great recipe for losing followers. A weekly sponsored post to 5k followers at 1 cent/view (very high) is $2600/yr. Using a more realistic price of .25 cents/view, it earns less than 1k/year. I see that someone else put forth an estimate of $1/follower per year. That would be roughly a sponsored ad per day. A strong influencer, with a higher conversion rate, could get by with substantially fewer posts. [/QUOTE]
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