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<blockquote data-quote="EyeoftheIllini" data-source="post: 1676219" data-attributes="member: 623415"><p>I’m old, so not really sure who “traditional influencers” are. I’m also not really sure who are actually influenced by influencers. That said I’m not sure that in general a larger number of people would actively follow athletes than some of the current influencers. Take Kofi for example. Sure there is a subgroup of the population that he might reach effectively, but I’d guess that probably 70% or more of the people I know have no idea who Kofi is. I live in Columbus, Ohio, so there are probably some Buckeye football players who have better recognition than that but far fewer than you think I’d guess. So sure a college athlete might be an “effective influencer” in a specific geographic area for some particular products or services but that leaves a whole lot of the marketplace wide open for other influencers.</p></blockquote><p></p>
[QUOTE="EyeoftheIllini, post: 1676219, member: 623415"] I’m old, so not really sure who “traditional influencers” are. I’m also not really sure who are actually influenced by influencers. That said I’m not sure that in general a larger number of people would actively follow athletes than some of the current influencers. Take Kofi for example. Sure there is a subgroup of the population that he might reach effectively, but I’d guess that probably 70% or more of the people I know have no idea who Kofi is. I live in Columbus, Ohio, so there are probably some Buckeye football players who have better recognition than that but far fewer than you think I’d guess. So sure a college athlete might be an “effective influencer” in a specific geographic area for some particular products or services but that leaves a whole lot of the marketplace wide open for other influencers. [/QUOTE]
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