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<blockquote data-quote="BretMyBeachHouse" data-source="post: 1676267" data-attributes="member: 747827"><p>I'm not sure what you mean by "best" article. It's written by a guy with a business interest in getting people to sign up for his service to be an "influencer".</p><p></p><p>It's just far less simple than people are making it out to be which is why we're not seeing a lot of "influencer" action from these athletes. People will pay them for posts, etc. when they think it will be worth the money. But it's hard to see how much it's actually worth. Read deeper into that article and you'll see that there's a credibility factor that comes to play. Kofi posting something about Body and Sole might create a bit of a buzz and generate some new sales. Kofi posting something about where he got insurance, perhaps not so much.</p><p></p><p>Now the other factor here is that you can't keep endorsing everything under the sun and expect to continue to get paid at the same rate. Athletes have always limited their endorsements to some degree to make sure their not overmarketed. So perhaps some of the general silence is people putting together a great plan. </p><p></p><p>That said, Kofi is essentially halfway through the time between NIL coming into existence and the end of his college season.</p></blockquote><p></p>
[QUOTE="BretMyBeachHouse, post: 1676267, member: 747827"] I'm not sure what you mean by "best" article. It's written by a guy with a business interest in getting people to sign up for his service to be an "influencer". It's just far less simple than people are making it out to be which is why we're not seeing a lot of "influencer" action from these athletes. People will pay them for posts, etc. when they think it will be worth the money. But it's hard to see how much it's actually worth. Read deeper into that article and you'll see that there's a credibility factor that comes to play. Kofi posting something about Body and Sole might create a bit of a buzz and generate some new sales. Kofi posting something about where he got insurance, perhaps not so much. Now the other factor here is that you can't keep endorsing everything under the sun and expect to continue to get paid at the same rate. Athletes have always limited their endorsements to some degree to make sure their not overmarketed. So perhaps some of the general silence is people putting together a great plan. That said, Kofi is essentially halfway through the time between NIL coming into existence and the end of his college season. [/QUOTE]
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