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University of Illinois consolidates to single logo
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<blockquote data-quote="sbillini" data-source="post: 1324805" data-attributes="member: 10496"><p>I actually don't mind the shield logo, per say, but I do think it distracts from the overall branding of the athletics program. If you look at college sports in general, a vast majority are unified into a single logo and, in some cases, a variation of that logo (e.g. a mascot image incorporated into it sometimes, other times not). If you're a top tier program with existing brand recognition (e.g. Alabama, ND, Michigan etc.) you can experiment more, but we're nowhere close to being in a position where we can reasonably sustain two largely separate logos for the same athletic program and still be able to build an identity around both. </p><p></p><p>I've lost count of how many family/friends I've spoken to that have asked me what the shield logo was and why it exists. It just confuses the overall brand of the program. I can see having a separate one outside the athletic program for practicality purposes (as mentioned above re: the column), but I don't see any reason to have more than within the athletic program.</p></blockquote><p></p>
[QUOTE="sbillini, post: 1324805, member: 10496"] I actually don't mind the shield logo, per say, but I do think it distracts from the overall branding of the athletics program. If you look at college sports in general, a vast majority are unified into a single logo and, in some cases, a variation of that logo (e.g. a mascot image incorporated into it sometimes, other times not). If you're a top tier program with existing brand recognition (e.g. Alabama, ND, Michigan etc.) you can experiment more, but we're nowhere close to being in a position where we can reasonably sustain two largely separate logos for the same athletic program and still be able to build an identity around both. I've lost count of how many family/friends I've spoken to that have asked me what the shield logo was and why it exists. It just confuses the overall brand of the program. I can see having a separate one outside the athletic program for practicality purposes (as mentioned above re: the column), but I don't see any reason to have more than within the athletic program. [/QUOTE]
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University of Illinois consolidates to single logo
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