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University of Illinois consolidates to single logo
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<blockquote data-quote="mattcoldagelli" data-source="post: 1324898" data-attributes="member: 11524"><p>Not to relitigate the Shield Wars of 2014, but this whole notion of "the Shield was pulled out of thin air" is only true in the most literal sense (in that it is, in fact, only three years old). It's based on <a href="http://www.fightingillini.com/news/2014/5/7/Inside_the_Fighting_Illini_Nike_Identity_Launch.aspx" target="_blank">some very legitimate elements of Illinois-specific history</a> (many of which were things people openly wished would get more visibility in the run-up to the rebrand announcement).</p><p></p><p>Setting aside the "superhero" stuff, which is marketing jazz-hands at its absolute lamest, the rest of this sits just fine with me:</p></blockquote><p></p>
[QUOTE="mattcoldagelli, post: 1324898, member: 11524"] Not to relitigate the Shield Wars of 2014, but this whole notion of "the Shield was pulled out of thin air" is only true in the most literal sense (in that it is, in fact, only three years old). It's based on [URL="http://www.fightingillini.com/news/2014/5/7/Inside_the_Fighting_Illini_Nike_Identity_Launch.aspx"]some very legitimate elements of Illinois-specific history[/URL] (many of which were things people openly wished would get more visibility in the run-up to the rebrand announcement). Setting aside the "superhero" stuff, which is marketing jazz-hands at its absolute lamest, the rest of this sits just fine with me: [/QUOTE]
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University of Illinois consolidates to single logo
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