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Illini Basketball
University of Illinois consolidates to single logo
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<blockquote data-quote="homesickalien" data-source="post: 1325402" data-attributes="member: 16998"><p>This is a great move. The university has struggled with branding for awhile now. And no it's not as simple as knowing what logo to pick where. I'm involved in a lot of rebrands and you'd be surprised where and what a logo, colors, etc touches. To build a brand you have to know you're brand first and this is a step in that direction.</p></blockquote><p></p>
[QUOTE="homesickalien, post: 1325402, member: 16998"] This is a great move. The university has struggled with branding for awhile now. And no it's not as simple as knowing what logo to pick where. I'm involved in a lot of rebrands and you'd be surprised where and what a logo, colors, etc touches. To build a brand you have to know you're brand first and this is a step in that direction. [/QUOTE]
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Illini Basketball
University of Illinois consolidates to single logo
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