Starting to feel like we don’t have the NIL $ we claim to have?
Too early to draw conclusions, but yes, that is the question.
A new order is being established in college sports, and for YEARS, from the very beginning, Josh Whitman has been setting up a machine to make us big players in that space, and as we are seeing on the football side, we are being bulldozed into an irrelevant afterthought minnow, reflecting the strength of our football fan community relative to our competition.
The promise of that was our basketball resources would ALSO be reflective of the strength of our fan community on the basketball side, which is for lack of a better word, elite.
Our staff has bet the farm on our power in the basketball NIL space. Orlando Antigua is putting his career in the hands of our power in the basketball NIL space.
The ammo is live, the torpedoes are in the water, it is happening right this moment.
Will our plans survive contact with the enemy? Stay tuned. But the stakes are existential here, there's no downplaying or sugar coating it.