I mean i appreciate the fact that they've been competitive pretty much constantly since 2000. And in Mozeliak's tenure, they haven't finished more than a few games out of a playoff spot. There's definitely value in that for me as a fan over the boom and bust of the Astros or Cubs, especially since time and time again baseball shows that you just have to get in to the playoffs and anything can happen.
But to say the return on Harper wouldn't be $30MM or more is probably an overstatement. The odds of making the playoffs when your team projects for 87 wins compared to 91 wins is pretty huge. And the playoffs are very lucrative, especially with TV rights these days. And the Cardinals don't bring in the revenue of the Dodgers, Yankees, Cubs, etc., but they could probably comfortably run a payroll at $190MM -$200MM (about where they'd be with Harper). Their FSMW cable deal has been paying dividends starting last year (they have an equity deal like the Cubs just announced) and the ballpark village development has been very profitable which isn't even considered baseball revenue as far as profit sharing goes.