I don’t have a problem with the “surge”pricing for Big Games. First, a season ticket for 7 games is approximately $180. Second, for non-conference games, they put together some pretty nice packages if you want to bring a family. Third, the “surge” pricing is very common in other sports (I.e. MLB)
Finally, football revenues are extremely important to the overall athletic programs. For a big rivalry game, I don’t think the pricing is out of line. If it was an overpriced ticket, you’d see $15 tickets on Stubhub.
Finally, football revenues are extremely important to the overall athletic programs. For a big rivalry game, I don’t think the pricing is out of line. If it was an overpriced ticket, you’d see $15 tickets on Stubhub.