Right but here is the deal. The athletic office charges their rack rates during the off season and there are a number of people that pay that amount for tickets. But then, closer to the game, when there are tickets remaining and sales have hit a wall, they offer special deals to sell the remaining tickets. It's for that reason, that if and when I buy tickets to events, I will do so at the last minute and catch the reduction in price. A lot of people are catching on to this. In the long run, this is going to hurt the athletic office Ticket sales will be sluggish until the closer to the event.