I'm not trying to be a Debbie Downer or a purposeful malcontent or shitposter here, but I wish this general concept seemed more important with respect to the @NW games these past few years.
I imagine that a lot of of Chicago-area fans could really use an assist in terms of giving their kids a formative memory to jump start Illinois fandom since that's the easiest game for a significant portion of the fanbase to attend. My son (age nine) is right in the sweet spot for building his rooting allegiances, and he's seen nothing but three consecutive disappointing losses at NW (with an unremarkable home win over Rutgers mixed in somewhere), and after this year's NW game, he told me that he didn't want to go again next year, and instead, we should go to a game in Champaign where our home court advantage is even better than it is in Evanston. A complete gut-punch, and doubly so given that he's not wrong.
Pretty personally deflating to watch your child's interest in Illinois basketball fail to launch, year after year, and I'm probably not the only one currently caught in a similarly dismal inflection point.