Wow, as far as my sentiment as a FAN goes, it is really sinking in just how much better I would feel after a win in this one ... I mean, the narrative going forward, again at least in my head, is just so starkly different. For reference, Mizzou is a Quad 1 opponent on a neutral floor right now.
Win: 8-3 (1-1). 3-3 in Quad 1 games, with two of those losses being in OT on the road and on a buzzer-beater to the #1-ranked team in the nation. Just beat our rival to feel good going into Christmas and Big Ten play.
Lose: 7-4 (1-1). Lost 3 out of our last 4, including letting THREE Quad 1 opportunities slip away. Games on the road vs. Oregon and Washington coming up and a potential to build too big of a hole of losses to recover from if things go south.
I agree with others that this is not necessarily a "must-win" game (at least to those who ever entertain Braggin' Rights as ANYTHING but a must-win!), but it could do a LOT to affect our momentum.