My guess is never, because:
Colleges make billions of dollars from sports, with revenue coming from a variety of sources, including:
- Television broadcast rights: In 2022, television broadcast rights for college sports surpassed $4 billion.
- Ticket sales: Colleges make money from ticket sales.
- Alumni donations: Colleges receive donations from alumni.
- Licensing and ads: Colleges make money from licensing and ads.
- Conference distributions: Colleges receive distributions from conferences.
- Student fees: Colleges receive revenue from student fees.
- Institution/government support: Colleges receive revenue from institution/government support.
In 2022, Division I institutions reported almost $17.5 billion in total revenue from athletics. This was a 31% increase from the previous year.
In 2023, nine college programs made more than $200 million in operating revenue. Football is the top-earning sport, with Texas leading the nation in 2022 with $182 million in football revenue. Men's basketball is the second-highest earning sport.
PS, this was Googles answer (because I honestly wasn't sure myself)