Honestly just seems like 2K did this to kill a potential competitor on the cheap. Now they can pay a handful of schools, and not the hundreds EA was going to pay, and in the process keep a potentially popular rival basketball game off the market. 2K can keep churning out the same subpar game year after year without having to worry about a CBB game eating into its revenue.Just did some more reading, turns out that 2k isn't even making a standalone CBB game. They're just adding select teams to NBA2k's MyTeam mode. This was my worst case scenario. Even more reason to hate 2k.
I do wish EA had more backbone though. They can still do the game, they just won't have exclusivity. Basically, they want exclusivity because it guarantees they'll be the only CBB game and makes it more likely they'll turn a profit even if the game sucks. If they make a good game they don't need the backstop of exclusivity.