A completely absurd argument for a variety of reasons not even worth getting into.
The sport is shrinking. It's not dying by any stretch of the imagination, college football is beloved in this country and will be for decades to come.
But anyone with eyes knows the peak is in the rearview mirror now. No one will even be arguing about it in a few years.
The new argument will be one for which I stand on my soapbox with more vigor than ever: IT COULD HAVE BEEN DIFFERENT.
Events sell, inventory doesn't. College football voluntarily transformed itself from event to inventory, with eyes wide open, knowing exactly what it was doing. The sport CHOSE to becomes something that will be a net loser in the industry changes to come rather than a net gainer. I and many others were right about this every single day while it happened. It. Could. Have. Been. Different.
The expanded Playoff is supposed to juice the mid-tier games, but viewers are already tuning those out before it's even arrived.
www.nytimes.com
That ought to be a free gift link if folks want to see the numbers in the underlying article.
There's a whole other Big Ten vs SEC factor there that isn't pretty either.