I went to Google and clicked on the link to where it says Google gets the info. It's from a September 2023 source citing the Big Ten's
expectations on what the deal would net per school.
https://www.nielsen.com/insights/2023/the-big-ten-effect-with-4-new-football-teams-next-year-the-ncaa-conference-will-extend-its-tv-reach-in-key-markets/#:~:text=For example, the Big Ten expects its,$100 million annually to each member school.
The article I linked is from May 2024, and is based on what the Big Ten
actually distributed.
I know there are terms in the deal that increase the value of the deal, but if you think about it the deal has been reported as a $7 billion deal for 7 years. To distribute $100 million a year to 18 members over 7 years would mean it was really a $12.6 billion deal. That's quire a disparity. I think a more likely scenario is that the way it is structured, the payout will be in the $80 to $100 million range by the end of the deal, not throughout.
The distribution for 2024 may well be higher than it was for 2023, but we probably won't know for sure for several months. But will it jump by $20 million per school? By $40 million? I'm a little skeptical.