College Sports / Conference Realignment
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lstewart53x3
- Scottsdale, Arizona
If RFK Jr gets confirmed, I wonder how that might impact the revenue of college sports—because there’s a chance that RFK bans pharmaceutical commercials. I don’t know the exact number that went towards college sports, but it looks like pharmaceutical companies spent $750 million on sports advertising last year.
Worse than sports will be the hit to local/national news. It's one massive "Big Pharma" promo, for better or worse. If he tries, the pushback by the media will be crazy.
But don’t look at this as a $750m hit to revenue. Those same ad slots will still be sold, just at a lower rate. The market will determine how much lower.
The U.S. and New Zealand are the only countries allowing direct Pharma marketing to consumers. Pharma ads don’t teach or educate consumers any more than car, food, or travel ads. They just generate incremental sales. What’s the point, other than selling more drugs than necessary and boosting media advertising rates? Maybe public health should take priority over ad revenue?
MoCoMdIllini
- Montgomery County, Maryland
I'm just starting to ask my doctor about the Bs for this year's physical. The As took a few years.
IlliniKat91
- Chicago, IL
I bet most won't because they want to maintain overall healthy athletic departments.
IlliniKat91
- Chicago, IL
Like he (she?) said, rules like that exist because individual institutions couldn't be trusted to act right.
The backlash of screwing smaller programs within their athletics departments will keep most of them from funneling everything right to basketball and football, but every non-revenue athletic (not just the female ones) stands to be screwed by this.
Illinois will likely allocate a higher portion (%) to Women's basketball than Nebraska
Nebraska will likely allocate a higher portion to Women's Volleyball than Illinois.
Some will think both allocate too much to each program. Some will think both should allocate more to each program. You'll never get consensus.
Who is to determine what is considered, "trusted to act right?" That's an opinion. It's now up to each University. That's good, IMO.
Yet both institutions will shortchange both their women's volleyball and women's basketball programs/players.
You missed the mark on this.
Just so everyone is aware, if you donate enough via ICON, you can direct your money to go to the program(s) of your wishes.
I would encourage everyone to give like a drunken sailor to the Illinois program(s) of your choice.
You do have control over what you contribute, you won't have control over what you don't contribute.
IlliniKat91
- Chicago, IL
Relying on private dollars isn't a reasonable solution.
It's not as simple as revenue goes to revenue-generating players, either. Non-revenue programs exist thanks to dollars brought in by basketball and football. Student-athletes are going to lose scholarships and opportunities over it.
This is clearly going to be an agree to disagree thing. There's nothing you can say that will bring me to your side of the argument.
I'm not trying to change your mind so much as just understanding what happens when you don't dump massive money into football and men's basketball. P2 program athletes, including at Illinois, will absolutely lose scholarships. I can't image Illinois (or anyone) keeping men's gymnastics around as a sport beyond the club level. Who knows what else gets cut or simply funded at minimal levels.
Here's what is happening. All over P2 programs.
Michigan reportedly bolstering offensive staff with addition of MAC coordinator
After fielding one the best passing offenses in the MAC, including a historic year from tight end Harold Fannin Jr. who broke the FBS record for both receptions (117) and receiving
Michigan is hiring the Bowling Green passing coordinator as their assistant WR coach. With the money pouring into P2 football programs, those assistant "position coaches" are no longer flunkies working their way up. In many cases they are seasoned and very good coaches working for......money. It's only going to get more competitive. More costly as well.
Same with the top players. They are following the money. Illinois' recruiting has picked up tremendously. It had to. Most P2 programs are recruiting at higher levels. The uptick in recruiting isn't cheap, Illinois is paying. The older level of recruiting will get you about what Northwestern will be.
IMO, Northwestern football is screwed, as an example. Which makes the entire athletic program at Northwestern, screwed. They may hang their hat on women's lacrosse. Thurston and Lovely may have not issue with it sipping their wine and talking down about that heathen sport, football. But women's lacrosse is NOT going to pay the bills.
Illinois athletics is not, Texas, Ohio State, Michigan, etc....It isn't even Wisconsin or Nebraska. Illinois doesn't have that kind of wiggle room. Illinois' budget is improving just in the nick of time. They have an opportunity now to build a much more solid foundation. You aren't going to build that financial foundation on the back of any sport other than football. That's a fact, despite the heartburn it may cause to some.
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Battle89
- Cary-Grove, the better Trojan team
I wouldn't try to either Kat. I respect all opinions here.
There just seems to be a basic difference between what is reality (follow the money) and an idealized world where everyone gets to play. No sport, whether male- or female-based, is entitled to exist. At some point you need to justify the costs associated with maintaining that endeavor.
When I read the bolded above all I think is, why? If I am a star employee making lots of revenue for my firm, should they also pay my sister or brother bonuses, who are average employees? 'Average' here meaning strictly the economic value she or he brings, not their individual merits (or athletic ability to bring it back to sports).
Title IX exists because as a society we considered it fairer to share. Saying we need a reasonable solution assumes that all parties want to keep the status quo. I do not think we still have a political and social environment where that thinking is held.
All existing non revenue sports and scholarships associated thereto, really only exist due to mens football and basketball .
If we cant be competitive in those two sports with NIL, we will sink into the bottom 1/3 of the B1G, and at that point we sincerely are at risk of cutting a few mens and womens sports. The athletes in those sports will pay the price - both men and women
we really have no choice but to allocate NIL to each sport on the basis of revenue created by that sport.
If we cant be competitive in those two sports with NIL, we will sink into the bottom 1/3 of the B1G, and at that point we sincerely are at risk of cutting a few mens and womens sports. The athletes in those sports will pay the price - both men and women
we really have no choice but to allocate NIL to each sport on the basis of revenue created by that sport.
I certainly agree there must be investment in the revenue sports. However, replacement cost of the players comes into play.
I worked on a product that returned 10s of billions of dollars in revenue & profit every quarter. The company payed our team members replacement/market cost and maybe a small amount more to avoid too much turnover. Not proportionally to the revenue our product team brought in. The excess was spent subsidizing all sorts of other corporate projects. Many which had no chance of ever producing a positive revenue flow.
I know what you are saying, but we have 60 programs we are directly competing with, most of which will basically immediately offer the current NIL rate to any player of ours that we ignore. Its not like employees at Pfizer or Eli Lilly
Battle89
- Cary-Grove, the better Trojan team
I guarantee that every one of those corporate projects had at least one section in the pro forma business plan that explained how it either raised revenue, reduced costs, or both. It may not have succeeded in the end, but the intent was there.
There is no plan for 90% of college sports to ever make money.
RabidDawgClassic
- Los Angeles, CA
Oh no! Now how will I learn about the benefits of Jardiance without cheesy lip sync dance ads???
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