Your business was able to buy talent at the market rate without bumping into a profitability problem. There’s no need to overpay, except maybe offering performance bonuses to boost/share profit even more. Other businesses are forced to incur temporary losses (or eventually fold) because they can’t afford the market rate for the talent they need. The labor market, rather than profitability, sets wages.I worked on a product that returned 10s of billions of dollars in revenue & profit every quarter. The company payed our team members replacement/market cost and maybe a small amount more to avoid too much turnover. Not proportionally to the revenue our product team brought in. The excess was spent subsidizing all sorts of other corporate projects. Many which had no chance of ever producing a positive revenue flow.
NIL is no different than any other business in this respect. It’s all about balancing supply and demand, limited by what the business can afford of course. More NIL will drive wages up as long as there’s a scarce/fixed amount of talent. However, might growing NIL compensation eventually expand the prep school talent pool by drawing athletes from other sports to pursue college football as a career option?