And, finally, the distribution of new revenue: Whether this emerges as a conversation point in Nashville remains unclear. However, the Smash Capital proposal’s unequal distribution as well as uneven distribution changes in the ACC and within the College Football Playoff have charted a path for such a structure to emerge in the SEC and Big Ten, where its most valuable members receive the same television disbursement as those deemed less valuable (Vanderbilt, Mississippi State, Northwestern, Purdue, etc.).
According to figures shared with administrators, 18 schools produced 60% of the broadcast viewership over the last seven years. Within those 18, six schools generated a majority of that: Alabama, Ohio State, Georgia, Michigan, Texas and Notre Dame.
“It’s a concept that has to be considered for certain level schools,” said Gene Smith, the former Ohio State athletic director, regarding unequal distribution. “Whether or not it can be done, I don’t know, but there is a reality to what certain schools bring to their conference. And it needs to be considered, but I do believe in the conference structure. Ensuring other schools in the conference maintain significant financial support is critical.”