People are still up in arms on the Football ticket reseating/reselling. Illinois was very specific, you can buy as many as you want in their emails:
The number of seats you can select during the Memorial Stadium reseating process is not limited to what you have previously purchased. With the next reseat taking place in 2031, the best time to add seats is during your seat selection this year!
They knew this would happen. They'll profit from it as well. I don't know the specifics of the SeatGeek contract with Illinois, but they are paying Illinois DIA one way or another. DIA gets cash from the original tickets sale and then the re-sell of the tickets.
They also get a cut or flat fee contract (I don't know which) with the selling of parking passes. You get your parking pass as part of your Ifund contribution but if you resell it, DIA gets some of that $$ as well. Anyone think Lot 31 parking passes will be re-sold? Of course they will. Big $$.
The re-sellers are taking the risk, DIA gets their money and it's a more consistent or known flow of cash. Once market price for seating is establish, if prices are low in areas, Illinois can always raise ticket prices next year in certain sections and/or possibly even certain rows in certain sections. Or aisle seats, they seem extremely popular. Illinois guarantees your seat, not the price you'll pay. Fun Times.