Side note, I always joked with my Iowa friends that all of the sub-Rose Bowl bowls they'd play in were "meaningless" since there was no NCAA Tournament-like setup where you *could* win it all. I now realize that was obviously sour grapes ... win or lose, it is awesome to be in a game like this. That Braggin' Rights vibe with fans cheering no matter who makes a play plus a vacation destination is just cool.