Totally agree. That was Bielema's doing last year, and I hope he will keep the pressure on the DIA to get students to the games!Yes, I do realize that DIA runs specials “occasionally.” Look at the turnout. They need to do it a lot more. The incremental revenue they lose on free student tix pales in comparison to the value of creating a better game environment and thousands of life-long fans/supporters, IMO.
DIA can go back to asking students to pay when the team starts winning consistently and ticket demand increases (see: Illini basketball).