I see where both of you are coming from.
I don't think it's a question of withholding funds. I do think donors make decisions based on a sense of ROI (not real ROI, because donors don't actually recoup any financial investment). I agree that, overall, Bielema has done a great job and this should be proof of concept for donors that the "ROI" is there for our football program, on the whole. At the same time, with regards to the roster composition for this year's program, I don't think it was optimal. Other programs are clearly doing more with the same or less than us. As much as I like Houser, I can't help but wonder if the better play was to spend less on that position and get someone more middle of the conference level, and then have more money to spread around, particularly on the defensive side. I do think donors will want some reassurance that lessons have been learned and there will be some improvement in this area. If people are going to open up their wallets for a $40 million roster, I think they'll want to know they're not doing so just to get $30 million results.
The other potential issue for football right now is that donating to our basketball program is clearly returning more "ROI" than donating to football. If you have, say, $1 million to spend on donations to college athletics, would you rather that money go towards trying to win a national championship in basketball, or trying to get to 8 or 9 wins in football? Personally, I'd go basketball every single time right now.
An interesting question is, what would the implications for our basketball program have been if we'd somehow made the CFP last season? Surely investment in the football roster would be higher than it is now. And surely while the total investment in the athletic programs would possibly be higher, at least some of that increased football roster spending would have come at the expense of basketball. Would that mean we'd have lost Andrej? Maybe the Ivisic's? Been unable to land Vaaks? It's an interesting thought experiment. How much of the current basketball roster would you trade for a better football roster?