Yep, and both just slowly KILLED momentum in maintaining our fan base ... which was always important, but now it is even more essential in the era of NIL and conference realignment. Attendance ALWAYS somewhat lags success (e.g., our attendance in 2008 for basketball was better than in 2005, simply because season ticket sales improved as an AFTER effect of our 2001-2005 stretch), but here is the attendance in the following formats in the years after those stretches:
YEAR: Low Attendance -
Average Attendance -
High Attendance
2001: 43,232 -
54,949 -
70,904
2002: 46,258 -
55,199 -
69,249
2003: 38,688 -
50,961 -
58,495
2004: 41,458 -
48,626 -
55,725
2005: 31,465 -
47,852 -
52,633 (attendance finally craters after two awful seasons)
2007: 48,301 -
54,938 -
57,078 (NOTE: capacity was 57,078 due to renovations)
2008: 58,632 -
61,707 -
62,870 (post-Rose Bowl bump)
2009: 48,538 -
59,545 -
62,870
2010: 50,371 -
54,188 -
62,870
2011: 42,212 -
50,709 -
60,670 (capacity reduced to current 60,670)
So as you can see, while the average attendance indeed decreases, it's that minimum that really craters when fans lose hope. I think that is because ANY team with good attendance relies on a high floor provided by a strong season ticket base, and that takes 2-3 years of excitement building to get that number up. Looking at 2008 vs. 2011, you still have the opportunity for a sellout in both years, but the attendance floor in 2011 is over 16,000 lower than 2008 ... because fans had been slowly jumping ship for years.
The fact is that we cannot rely on diehards. In a state our size, we need to be creating a bigger bandwagon, and Bret has done an amazing job at that! For reference, here is the same format for our 2022 and beyond seasons:
2022: 33,669 -
43,048 -
56,092
2023: 42,310 -
49,698 -
54,205 (post-ReliaQuest Bowl bump)
2024: 43,849 -
54,750 -
60,670 (avoided a falloff from 2023 by being good)
That is true, sustained improvement that will almost certainly avoid any falloff next year simply because we didn't allow the 2023 disappointment to derail a great season this year. Follow up 2025 with another similar campaign, and we can start talking about regularly selling out every home game.