The main issue for UCLA folks who aren't in Pasadena or the surrounding areas is that going to a football game is an all-day commitment. Unless you get to Pasadena ridiculously early, driving a car into Pasadena with Rose Bowl traffic can take hours. Then there's the game. Then there's the amount of time it takes to get out of Pasadena after the game given the traffic situation. I have family in SoCal who are UCLA people. They used to go to every game decades ago, and they found they just couldn't keep it up given the commitment it involved. And while UCLA have made noise about moving to another stadium, they are under contract with the Rose Bowl until 2045. Nothing is changing anytime soon.
