I know "local recruiting" probably doesn't matter as much in our current era of NIL and the transfer portal, but I personally think there is still a lot of intangible value in winning a recruitment like this. The St. Louis Area produces some great players, and there is nothing but upside in making a big statement that the areas on the east side of that river are OUR turf. Not saying this is the end-all fan map (it is from way back in 2014 and has some obvious issues), but an image like this should piss any Illini fan (or even Illinoisan!!) off:
View attachment 42594
Lock down our state!