You just cannot be seen as serious with recruits and you're all for their well being, best interest, etc. and you have a school willing to pay them 2, sometimes maybe 3, etc. times more. How much do you really care? And as much as anyone wants to argue against it, it's right in most cases.
You can argue school reputations, etc. but top NCAA teams are generally seen/ranked as top institutions as well (Not even factoring successful alums, campus life, etc.). I'm not pressing the panic button in recruiting, but they definitely need to change some things up. They've got enough evidence as a development program for it to be a strong sell, but they're still lacking in other areas. And BB has to know he needs to hire some guys with connections as well (And not in some small capacity).