It's totally ok/normal to just not like something! People should just say that, instead of rationalizations like "but this looks like Syracuse!!1111one"
On another note, we all also have our own "fan baggage" that informs our opinions. While I have pictures of Baby Fighter wearing Illini clothes at like age 2, the first real Illini sports season I can actually remember watching multiple games is our 2002 campaign. So, I came of age as an Illini fan RIGHT as we were starting to fully sideline the Chief logo (objectively unique and intricate compared to most in college sports) and replacing it with the Block I with slant
ILLINOIS across it. I just remember thinking it was such a stark switch to something so much less cool, lol. I know we adopted slant
ILLINOIS way before 2002, but it seemed that as late as 2000 and even 2001, we were seeing the Chief on broadcasts for our logo and stuff; it seemed that all stopped right around 2002 or so.
I think only being exposed to all of the tradition of the Chief and whatnot from 2002 to 2007 and then seeing it removed when I was a freshman in high school created a unique hatred for me of our post-Chief identity at that time. It's why I was relatively desperate to love the Mike Thomas Era rebrand ... at least it would be a solidly fresh start where we might create a permanent look. Looking back, I cannot believe I didn't hate the
1LL1NO1S font immediately, but hey, hindsight is 20/20!
I also always liked that we were one of the Big Ten schools that didn't just have a letter for a logo, and then we joined that club at full speed and adopted one of if not the most boring iterations of a block letter, haha. For whatever reason, I developed my own pet belief that if you should do one of two things with a logo for college sports:
1. Have an ACTUAL logo like the Chief or Iowa's Tigerhawk.
2. If you are going to have a block letter, do NOT type out your school name over it. Whereas Michigan's arrogance radiates out from a plan Block M that they assume everyone will recognize because "They're Michigan," our Block I with slant
ILLINOIS across it just seemed oddly insecure to me, like we had to remind everyone that an orange Block I referred to Illinois. I guess it just seemed like even we thought we were irrelevant enough that we had to spell it out for everyone, lol.
TL;DR
I guess after some soul searching, my issue isn't so much with slant
ILLINOIS on our helmets, and I certainly think they have looked a lot better to me this year ... maybe even better than the usual Block I (but absolutely nowhere near as cool as arched ILLINI). It's more PTSD of our awful Block I plus slant
ILLINOIS logo that was the immediate predecessor of the Chief and just seemed to be the epitome of lameness to me. As has been discussed in this thread, brand consistency is important ... but that doesn't mean we can't mix and match with our past. I have no issue with a classic helmet for football or a throwback jersey for basketball that doesn't match, say, our baseball, softball and soccer uniforms. Wear what looks cool and looks like US, within reason!
P.S. I've harped on this before, but I find the minimalist trend of the past several years so disappointing ... and I am optimistic it will start to swing back soon, because I see a lot of comments on social media from younger fans that ALL think the more retro look is way cooler. Nobody wants the minimalist crap anymore. Below is an example of some unfortunate changes in the Big Ten, acknowledging that some of these are just secondary logos, too. Each school lines up with the one above it to show the contrast.
Actual Big Ten Logos
Block Letter Big Ten Logos